IDENTIFY. MEASURE. DEVELOP. DEPLOY.

Solutions

At OPK, we deliver precise, actionable, and measurable results by assessing Relationship Health and identifying the specific factors that impact them. We assess the brands’ capabilities to fulfill Key Drivers of positive Relationship Health. Our expertise enables our customers to optimize resource allocation and drive higher revenues. The following guiding principles underpin the tools that we offer.

Customer Engagement Survey Tool

Identify

Identify what really matters to customers.

Measure

Measure the gaps between customer expectations and your performance.

Develop

Develop clear and actionable criteria.

Deploy

Deploy efficient action plans targeting all involved stakeholders.

Why with us

With our company, customers gain access to unparalleled expertise spanning the FMCG industry, complemented by specialized insights for effectively managing global CX measurement programs. We provide bespoke solutions meticulously tailored to align with a supplier’s unique Route-to-Market strategy, showcasing operational and executional excellence. Our approach focuses on delivering precise intelligence by strategically targeting the touchpoints of the customer satisfaction journey.

By partnering with us, organizations benefit from a sophisticated blend of industry knowledge and customized solutions, empowering them to optimize customer experiences and drive business growth.

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Customer Types

We conduct tailored surveys for the top four customer types across retail and HoReCa channels:

Outlet Managers

For Outlet Managers within retail and away from home we deploy the Outlet Execution Survey (OES)

Key Accounts

For Key Accounts within modern trade (mainly big retailers) and away from home (cinemas, HoReCa chains, petrol stations, etc.) we deploy the Headquarter and Key Account CSat Survey (HQ&KA)

Wholesalers

For Wholesalers and Distributors we deploy the Wholesaler Satisfaction Survey (WHS)

Online Retailers

For Online retailers we deploy O2O CSat Survey

Customer Types

We conduct tailored surveys for the top three customer types across retail and Horeca channels:

For Outlet Managers

For Outlet Managers within retail and away from home we deploy the Outlet Execution Survey (OES)

For Key Accounts

For Key Accounts within modern trade (mainly giant retailers) and away from home (cinemas, HoReCa chains, petrol stations, etc.) we deploy the Headquarter and Key Account Survey (HQ&KA)

For Wholesalers/ Distributors

For Wholesalers/Distributors we deploy the Wholesaler Satisfaction Survey (WHS)

For online retailers

For Online retailers we deploy O2O CSat Survey

Digital dashboard example

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